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2019年银行校园招聘每日一练(3.18)
Passage 5
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion. Companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,” says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to “push” information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screensaver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product-offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thar's a prospect that horrifies net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
1.What do we learn about the present Web business? ( )
A. Web business is no longer in fashion.
B. Business-to-business sales are the trend.
C. Web business is prosperous in the consumer market.
D. Many companies still lack confidence in Web business.
【答案】D。细节题。A项，原文第一段的as the Web proved to be more than a fashion说明，网络是非常时兴的，且不仅仅是一种时兴的趋势，所以A错;B项：第一段Such business-to-business sales make sense说的是企业对企业销售是有道理的，并未说是潮流，排除;C项在原文找不带依据;D项：第二段开头的Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability表明许多公司对互联网销售缺乏信心，所以D为本题答案。
2.Established business partners are preferred in Web business because ( ).
A. they are more creditable than others
B. they specify the products they want
C. they have access to the company's private intranet
D. they are capable of conducting online transactions
【答案】A。细节题。题干问的是：在网络商务中已建立关系的商业伙伴优先考虑的原因。B项：他们能详细说明自己想要的产品;C项：他们拥有进入公司专用内部网的权利;D项：他们能够进行网上交易，都无法在原文中找到依据。A项：他们比其他人更可信。原文第二段第一行出现的reliability以及随后的Businesses need to feel they can trust the pathway between them and the supplier可知，可靠性和可信度是企业考虑问题的关键，所以，本题选A。
3.Pointcast Network is most probably ( ).
A. a company that develops the latest push software
B. a tool that promotes a company's online marketing
C. the first company that used an online push software
D. the most popular software that helps a company push
【答案】A。细节题。A项：研发出最新推销软件的公司;B项：促进公司网上营销的工具;C项：第一家使用网上推销软件的公司;D项：帮助公司进行推销的最流行软件。根据第三段software companies have developed tools that allow companies to “push” information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screensaver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors可知，Pointcast Network能用屏保技术给订阅服务者推送新闻和广告，可见，应为一家研发出最新推销软件的公司，因此A为本题答案。
4.Net purists are most worried that ( ).
A. only the requested information comes to the screen
B. the Net is filled with commercial promotion
C. the difference between the Web and TV will fade
D. push technology will dominate the screen of the computers
【答案】D。细节题。题干问网络纯粹主义者最担心的事。A项：只有被需求的信息显示在屏幕上;B项：网络上满是商业促销;C项：网络和电视的区别会淡化;D项：网上推销技术将占据电脑屏幕。根据第三段Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thar’s a prospect that horrifies net purists可知，网络广告不应占据屏幕，不应像电视那样不请自来，由此可见，网络净化者最担心的是以后电脑屏幕会被不请自来的广告占据，因此D为本题答案。A项不是网络净化者担心的问题;B说的是网络上，原文说的是电脑屏幕;C项：网络净化者担心的重点并不是网络和电视的区别是否会淡化，所以本题选D。
5.What does the author intend to express by mentioning “Amazon.com”? ( )
A. Its success is attributed to push strategies.
B. It is prosperous without push strategies.
C. It is highly concerned about the cost of computing power.
D. It is a good example of the flourishing online business.
【答案】B。细节题。本题问：关于亚马逊我们能推断出什么?A项：其成功源于网上推销策略。B项：它没有采用推销策略，仍很繁荣。C项：它对计算能力的花费高度关注。D项：它是繁荣的网络商务的一个很好的例子。根据文章末段首句中的hardly inevitable(不是不可避免)表明有些公司不使用“推销”策略也可取得成功，第二句以Amazon.com为例说明这个观点，由此可见，B正确而A和D错误。C，最后一段the cost of computing power continues to free fall计算能力的成本暴跌，C本身是错的。故本题选B。
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