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2021银行校园招聘每日一练10.22(二)
According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store? Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big chain stores in America to offer cheaper prices than in the players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S. rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestion and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
To stay competitive, Western retailers like Wal-mart and Carrefour, which continue to lean on the model of big box retailers in China, need to overhaul their business strategies and better understand the evolving Chinese consumer preferences. Local players like Jiadeli and Lianhua, for example, have been quick to adjust their focus on neighborhood stores and stock better products.
Going forward, foreign retailers need to localize their product selection, sales formats and be smarter in their location choice in order to compete with emerging brand savvy, local players.
1.What is the most likely content the speaker discussed before these three paragraphs?
A. Best Buy’s failure in China.
B. Chinese local retailers’ reason for success.
C. Overseas retailers’ struggle in the Chinese market.
D. The development of retail industry in China.
【答案】A。上下文推断题。本题可以通过主体排除法来做。文章第一段论述的主体是 Best Buy，为了保证前后的连贯性，前文的谈论的话题应该也是与 Best Buy有关，所以答案选A。BCD选项的主体都不是 Best Buy，排除。
2.What Western retailers can do to stay competitive?
A. Localize their product selection.
B. Better understand the evolving Chinese consumer preferences.
C. Be aware of the importance of location choice.
D. All above.
【答案】D。细节题。通过Western retailers定位到最后两段“To stay competitive, Western retailers……”，其中“…better understand the evolving Chinese consumer preferences.”对应B选项; “foreign retailers need to localize their product selection，…”对应A选项;倒数第一段，“be smarter in their location choice…”对应C选项。所以D选项正确。
3.What can be inferred from the third paragraph?
A. Shopping at neighborhood stores are more of Chinese consumers’ shopping habit.
B. Large flagship stores are unpopular in China.
C. Americans do not like small, conveniently located retail outlets.
D. A government ban on free shopping bags has dampened Chinese buyers’ enthusiasm.
【答案】B。是非题。题干已经定位到第三段。A选项说在社区小商店买东西更多是由于中国消费者的消费习惯。但是根据第三段第二句话，可知是由于交通拥挤没有停车位导致，而非消费习惯，可知A错误。C选项说美国人不喜欢小而方便的当地商店。但是文章并没有提到，错误。D选项说政府禁止免费塑料袋的使用抑制了中国买家的热情。但是根据最后一句可知，免费塑料袋的禁止导致消费者购物量少次数多，因而增加了社区小商店的流行度，所以D错误。B选项说旗舰店在中国不流行。从第一句“Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S. rather than smaller, conveniently located retail outlets.”可知大型旗舰店是美国的流行，对比可知旗舰店并非中国的趋势，所以B正确。
4.The underlined part in the second paragraph means ( ).
A. Illegal
B. Condemnable
C. Rife
D. Common
【答案】C。A选项illegal不合法的;B选项，condemnable应受谴责的;C选项rife普遍的，流行的;D选项common共同的，普通的。划线词rampant：猖獗的，肆虐的，盛行的。
5.Which of the following statement is not true?
A. Chinese market needs more regulations.
B. Western retailers cannot succeed in Chinese market.
C. In China, owning a car does not necessarily mean efficient travel.
D. To start a successful business, a better understanding of consumer preferences is important.
【答案】B。是非题。A选项，中国市场需要更多的规则。通过第二段可知盗版猖獗，需要更多的规则，正确。B选项，西方零售商在中国市场上不能获取成功。文章第四段叙述了西方零售商如何在中国获得成功，而不是说他们无法在中国市场成功，错误。C选项，在中国拥有车并不代表可以有效出行。根据第三段可知中国交通拥堵，车主并不能享受到有效的行程，正确。D选项，根据倒数第二段可知需要了解消费者的偏好，正确。
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