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2021银行校园招聘每日一练8.23(一)
Zhang Qiaoli uses her spare bedroom for storing her stock of ladies' fashion-wear and photo shoots. She is one of more than five million small online stores operating across China, some from small apartments or even college dormitories.
She buys dresses and accessories wholesale; using the website Taobao, she sells them on as the Kitty Lover range, at prices under $10.
Across China, online companies large and small are learning how to be effective e-commerce players - or fail like US goliath eBay, which was trounced by upstart Taobao back in 2006. In 2010, China’s online shopping industry had a turnover of $80bn, and grew 87% year-on-year.
China’s 420 million internet users spend around a billion hours each day online - and last year, 185 million made at least one online purchase.
According to Boston Consulting Group, the volume is expected to increase fourfold by 2015.
Online shopping now accounts for more than 5% of China’s retail sales, and Taobao’s sellers are behind 70% of the country’s online transactions.
E-commerce is changing the way Chinese consumers think about shopping: online, it is more social than a hard sell. It’s a new engaging experience to savour.
In Chinese retail, trust is a rare commodity. There are plenty of fakes online, and buyers are often cursed by scams or shoddy goods.
Still, consumer faith in e-commerce stores is remarkably robust.
That’s because, apart from its convenience, online shopping has shifted the balance of power from sellers to buyers.
China's consumers have the upper hand like never before - and it's not just because there are more traders at their fingertips than in the local High Street.
Online shopping in China is more than clicking on the "buy" button. The experience includes exchanging tips with other shoppers, discussing trends, and rating both products and service.
The interaction and communication generates trust.
“The ability of social networking combined with e-commerce or social commerce as I like to call it - where people are able to rate their providers, provide information to other purchasers - that level of experience is really overcoming the big weaknesses," says Duncan Clark, Chairman of BDA (China), an expert on China's e-commerce industry.
“Basically, there is a one-to-one connection being established. And that's breaking through the mistrust barrier if you will. So I think we can learn, actually - the West can learn from some of the developments happening in the Chinese e-commerce sector," says Mr Clark.
1.According to the article, how does Zhang Qiaoli make money?
A. She sells dresses and accessories on TaoBao.
B. She buys goods at higher prices and manages to sell large number of them.
C. She purchases goods at wholesale and sell them online at higher prices.
D. She makes profits by selling dresses and accessories at retail stores.
【答案】C。细节题。根据关键词“Zhang Qiaoli”定位原文，在原文的第一、二段，首先她以批发价买进dresses and accessories，然后再以10美元以内的高价在淘宝上卖出去。B项错在“higher prices”，批发价应该更低。D项错在retail stores(零售店)，她是通过网站出售商品的。与C项相比，A项不够具体，不能体现她低价买入、高价卖出的赚钱过程。所以答案选C。
2.The word “trounced” in paragraph 3 is closest in meaning to ( ).
A. Defeat
B. Lose
C. Step
D. Damage
【答案】A。含义题。定位原文，trounced在原文第三段的第二行，根据前面的提示词fail like US goliath eBay，trounce的含义与fail应该是相近的。选项里面与fail(失败)意思相近就只有A项，defeat(打败、失败)。所以答案选A。
3.According to paragraph 4, how many people is expected to make shopping online at least?
A 555 million
B 370 million
C 740 million
D 185 million
【答案】D。细节题。根据题干，定位原文第四段，中国有420 million为互联网用户，其中185 million用户至少会网购一件商品，所以答案选D。
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