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2020年银行秋招每日一练(6.15)
Passage 4
MEMORANDUM
TO: Marketing staff
FROM: Jonathan Blair
DATE: August 22
RE: New Advertising Campaign
We are very excited about our new line of infant clothes this year. The following will give you a general outline of the marketing strategies we have planned to help promote our new clothes. As you all know, this is our attempt in this market, and we are anticipating great results. And to add to this, we have put together our biggest and most expensive ad campaign in several of the country’s largest media.
| TELEVISION SPOTS | A thirty-second commercial on 3 of the largest networks during primetime hours (7-9 p.m.) for three months. A total of 4 showings on each station daily. Also 5 showings between 9-11 p.m. on Saturdays and 6 showings an Sundays. |
| NEWSPAPER ADD INS | Will feature, a three-page advertisement complete with colorful illustrations and discount coupons. Will be inserted into the middle of all major newspapers in the city on weekend editions for two months. |
| SUBWAY AND BUS ADS | Advertising posters on major routes around the city. A total of 5000 posters will be posted for 1 month. |
1.What is the main purpose of the memorandum? ( )
A. To recruit talented people to work on an advertising project
B. To announce the company's future plans
C. To inform the staff members about a television documentary.
D. To find a model spokesperson for the posters
【答案】B。主旨题。根据文章第一段：We are very excited about our new line of infant clothes this year. The following will give you a general outline of the marketing strategies we have planned to help promote our new clothes可知：本文主要介绍即将上市的婴儿服的销售策略，故答案选B——宣布公司的销售计划。A——招募贤才从事广告项目;C——通知员工电视纪录片;D——寻找模特代言，三项均不是文章主旨，故排除。
2.What can be inferred from the memorandum? ( )
A. Local television is airing a special on the company.
B. The company is breaking into a new market.
C. An article about the company has been printed in the local paper.
D. The subway and bus strikes will affect the company.
【答案】B。根据原文：This is our attempt in this market, and we are anticipating great results.可知这是他们第一次尝试。故B——公司涉足市场新领域，正确。A——当地电视台正在为该公司做特别宣传，一切都是公司制定的计划，暂未实现，故A错误;根据Will feature, a three-page advertisement complete with colorful illustrations and discount coupons，可知：该公司的广告是带插图还有打折券，所以 C——一篇关于该公司的文章刊登在当地的一份报纸上，错误;D——地铁和公交罢工会影响公司，地铁和公交只是广告的方式之一，所以D表述过于绝对，故排除。
3.Which of the following is NOT true about the newspaper ad? ( )
A. It will be printed in various colors.
B. It will be featured on the front page. '
C. It will offer discount vouchers.
D. It will be included in the weekend editions.
【答案】B。根据原文： Will be inserted into the middle of all major newspapers in the city on weekend editions for two months，可知：报纸上的彩色插图广告会被插入各大报纸周末版的中间，所以B——广告是头版特写，错误。题干要求选出不正确的选项，所以答案选B。其他三项原文均有表述。
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